In today’s world, reputations can be rapidly tarnished, and repair can be difficult. Dr. Ariane Chapelle will present the pioneering PEPS framework for comprehensive reputation risk management. She will guide you through the PEPS framework’s four pillars: prioritizing stakeholders, evaluating expectations, performing to exceed expectations, and surveilling stakeholder responses. This systematic approach empowers organizations to proactively identify and mitigate reputation risks while capitalizing on opportunities that will enhance reputation. Dr. Chapelle also will explore strategies for navigating conflicting stakeholder priorities, making informed trade-offs, and aligning with expectations to minimize damage. Additionally, she will highlight proactive and reactive management tactics, continuous monitoring techniques, and how to leverage exceptional performance for reputation gains amid heightened scrutiny.