Vanessa Mathews 
Founder & Chief Resilience Officer, Asfalis Advisors

The traditional boundaries between B2C and B2B marketing are dissolving in today's rapidly evolving digital landscape. This groundbreaking webinar reveals how innovative marketers can blend emotional storytelling, community building, and creative engagement techniques to transform B2B marketing strategies. Participants will learn to humanize their brand, leverage social media more effectively, and create high-impact content that resonates with decision-makers. Through practical insights and actionable strategies, we'll explore combining precision targeting with B2C creativity to drive deeper customer connections, boost engagement, and accelerate business growth.

Join us to:

• Discover how to infuse emotional appeal into B2B marketing approaches
• Learn strategies for building authentic communities and thought leadership
• Understand how to create content that truly speaks to business decision-makers
• Master the art of blending data-driven targeting with creative storytelling

Additional Information

Field of Study: Information Technology
Prerequisites: None
Advanced Preparation: None
Program Level: Basic
Format: Group Internet Based
CPE Credit: 1 

CPE Credit Notice

This is a group internet-based event for NASBA authorized continuing education credit. After the webinar, a Certificate of Completion for the webinar indicating 1 hour of CPE credit will be issued to those interested.

Riskonnect is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.